Green light from the European Union for the marketing, in the EU itself and in third countries, of the wines obtained with the amendments to the specification
President Mazzei: “For the Denomination there are new interesting opportunities for growth, in Italy and abroad, both qualitatively and quantitatively”
December 2020_ The Consorzio Tutela Vini della Maremma Toscana announces the green light from the European Union: with the publication in the Official Journal of the EU (n. C 437 of 18 December 2020) the community process for the approval of the changes to the specification of the Denomination; from now it will be possible to market the wines produced with the changes approved by the Ministry in August throughout Europe and in third countries. This concludes a very long process in which the Consortium has worked intensely with the institutions, which began in 2016 with the approval of the changes by the Shareholders’ Meeting.
Francesco Mazzei, president of the Consorzio Tutela Vini della Maremma Toscana, underlines the strategic importance of these changes: “We will be the first in Tuscany, in a DOP wine, to have the possibility of using the indication of two varieties on the label (types Bivarietali ), which is in great demand especially on markets such as the USA, UK and Northern Europe; this is a step that allows us to anticipate by adapting to the new market needs in the best possible way to increase commercial outlets, while consolidating current growth trends and underlining the qualitative aspect of
production”. The range of action of the DOC Maremma is extended, which represents a Tuscany of wine that is certainly still young but with great potential: “With the modification of the ampelographic base and the inclusion of the Reserve, new commercial prospects are certainly opened up for many companies. ”, Concludes Mazzei.
The Director of the Consortium, Luca Pollini explains that “we come to the end of a path that is not simple but on which we were aiming a lot; with the modification of the blends for the production of the Red and White types and the inclusion of the mention Riserva for both types we are going to raise the quality level and we can present wines that better reflect the territory and make us more competitive also on the EU markets and of third countries “.
Summarizing, the most significant changes to the specification, in addition to the novelty of the Bivarietal types on the label, are: for the production of the Rosso type, Sangiovese, Cabernet Sauvignon, Cabernet franc, Merlot can be used alone or jointly for a minimum of 60% , Syrah and Ciliegiolo; for the production of the Bianco type, alongside Vermentino and Tuscan Trebbiano, it will also be possible to use Viognier alone or together with the other two varieties, for at least 60%; the Mention Riserva for the White type provides for an aging of no less than 12 months, for the Rosso compulsory aging of two years, of which at least 6 months in wooden containers. Therefore, there are good growth prospects for the Denomination which, also in 2020, sees the growth trend of bottled wine confirmed going against the tide compared to many other Tuscan PDOs.
CONSORTIUM FOR THE PROTECTION OF TUSCAN MAREMMA WINES
The Consorzio Tutela Vini della Maremma Toscana was born in 2014 after the conferment of the DOC with the aim of promoting the quality of its wines and guaranteeing compliance with the production rules provided for by the specification, also dedicating itself to the protection of the brand and assistance to shareholders on the regulations governing the sector.
Today the Consortium has 282 member companies, of which 95 “vertical” companies – which make their own grapes and bottle their own wines – for a total of almost 6 million bottles produced per year. The Consortium operates in the entire province of Grosseto, a large area in southern Tuscany that extends from the slopes of Monte Amiata and reaches the Maremma coast and the Argentario up to the island of Giglio. The DOC Maremma Toscana is in 3rd place, for claimed vineyard area, among the Tuscan PDOs, behind only Chianti and Chianti Classico. Uncontaminated territory, sustainability and a wide range of products are the pluses of the Denomination which is still young and has a very important growth potential also in terms of volumes. To date, therefore, the focus is generally on objectives of quantitative and qualitative growth of the product.
Consortium for the Protection of Wines of the Tuscan Maremma
Simonetta Gerra _ email@example.com